OCG - Digital Media Marketing

1. SAFETY AND ETHICS
2. Identify major causes of work-related accidents in offices.
3. Describe the threats to a computer network, methods of avoiding attacks, and options in dealing with virus attacks.
4. Identify potential abuse and unethical uses of computers and networks.
5. Explain the consequences of illegal, social, and unethical uses of information technologies, e.g., piracy; illegal downloading; licensing infringement; and inappropriate uses of software, hardware, and mobile devices.
6. Differentiate between freeware, shareware, and public domain software copyrights.
7. Discuss computer crimes, terms of use, and legal issues such as copyright laws, fair use laws, and ethics pertaining to scanned and downloaded clip art images, photographs, documents, video, recorded sounds and music, trademarks, and other elements for use in Web publications.
8. Identify netiquette including the use of email, social networking, blogs, texting, and chatting.
9. Describe ethical and legal practices in business professions such as safeguarding the confidentiality of business-related information.
10. EMPLOYABILITY SKILLS
11. Identify positive work practices, e.g., appropriate dress code for the workplace, personal grooming, punctuality, time management, and organization.
12. Demonstrate positive interpersonal skills, e.g., communication, respect, and teamwork.
13. STUDENT ORGANIZATIONS
14. Explain how related student organizations are integral parts of career and technology education courses.
15. Explain the goals and objectives of related student organizations.
16. List opportunities available to students through participation in related student organization conferences/competitions, community service, philanthropy, and other activities.
17. Explain how participation in career and technology education student organizations can promote lifelong responsibility for community service and professional development.
18. MARKETING FUNDAMENTALS
19. Explain the concept of marketing.
20. Explain market and examine the seven functions.
21. Explain marketing and its importance to the economy.
22. Explain the marketing functions and their related activities.
23. Explain market identification and marketing mix.
24. Develop a SWOT (strength, weaknesses, opportunities and threats) analysis.
25. Describe the elements of a marketing plan.

 PROMOTION

1. Explain the role of promotion as a marketing function.
2. Discuss the types of promotion.
3. Identify the elements of the promotional mix.
4. Describe the use of business ethics in promotion.
5. Explain the use of brands and trademarks.
6. Explain the types of advertising media.
7. Explain publicity and public relations activities.
8. Create a promotional plan.
9. MARKETING DIVERSITY
10. Discuss the cultural considerations and issues which affect marketing.
11. Identify and discuss the effects of cultural experiences and background on marketing.
12. DIGITAL MARKETING DEVELOPMENT
13. Define digital marketing.
14. Examine current trends in the digital media marketing industry.
15. Analyze the technological applications for digital marketing.
16. Explain the benefits and advantages of digital marketing.
17. MARKETING CONCEPT CREATION
18. Demonstrate basic digital video camera usage, digital sound basics, and lighting basics.
19. Develop a story board (e.g., webbing, story arching, brainstorming).
20. Develop a project proposal for approval.
21. MARKETING CONCEPT PRODUCTION
22. Determine the target market.
23. Produce a quality product- including: focus, lighting, camera placement and movement, and audio.
24. EDITING
25. Demonstrate successful logging and capturing of video.
26. Demonstrate sorting and reviewing within the interface.
27. Construct a finished product aligning with concept creation.
28. FINAL OUTPUT/MARKETING
29. Produce a digital media product.
30. Podcast
31. DVD
32. Blog
33. Webcast
34. Present the final product.